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insource outsource content creationThe key to a good inbound marketing is a good content. And a good content is quality content. Yes, I know, everybody says that, but it is essential to reply to the question: doing the content creation internally or outsource it?

 

But first, how do we define the « quality »?

 

  • The content: The written content have to bring answers to the targeted audience. And who knows your field of activity / your product / your customers better than yourself? The know-how, the technical skills, and the knowledge about your market are inside your company. How an agency could speak about your industry better than you?

 

  • The style: The layout is as much important as the written content: a massive text without format won’t be read, even if it is highly relevant to your audience. But the content also have to be compatible with major actors of the web, and be adapted to different format of content consumption: SEO-friendly, easily shareable, readable on smartphones and tablets…

 

Therefore, we are facing a dilemma: you have knowledge internally to write relevant, technical and specific content for your buyer persona, but have no idea how to master web technologies and being visible online. At the opposite, if you outsource the content creation, the style would be excellent, but the written content might be less relevant to your potential customers. That way, you would lose the benefits of content marketing.

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Posted by: In: Inbound Marketing 18 Juin 2014 0 comments
Posted by: In: Inbound Marketing 06 Juin 2014 0 comments

objections to inbound marketing how to overcome themThis is the translation of my article published on the blog of a French inbound marketing agency based in Paris (Remarqbl). As it is a quite long article, I decided to split it into 2 parts (6 objections each).

In these articles, I gather the 12 most common objections to inbound marketing, and how I would overcome them.

I present this article as a dialogue between a marketing responsible of an SME, and a inbound marketing agency’s representative (who wants to sell his services).

The company that stands for the prospect here has a turnover of a couple of millions of dollars, and its ROI is decreasing.

 

Between each objection and its answer, I add a « What you should understand » paragraph in which I’m explaining what is really going on in the head of the prospect.

 

If your are working in the inbound marketing field, some of these objections will probably sound familiar to you.

If you are not convinced (yet) by inbound marketing, I hope this article will change your mind.

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To Do list EfficientlyUse a To-Do list is mandatory in order to manage your private and professional life. It is an efficient, easy to use, and costless tool that can greatly increase your productivity if you handle it properly. Using a To-Do list on daily basis is also a good way to remain motivated: each time you check a task as done, you see that you reached one more objective, and it gives you a feeling of achievement.

 

Here are 5 methods to catch the most of benefits from your To-Do list:

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Posted by: In: Inbound Marketing 25 Fév 2014 0 comments

Personal Business Cards Fréréri de ThezyYou probably meet new people every day. But do you know who they are, their skills, their network? With business cards, everybody can share their main activity, skills and address, even if they met only 2 minutes ago. Which other way do you have to give that much information and create potential opportunities? Business cards are great tools to share basic information and address, but when you leave a company most of the network you created can’t reach you anymore. This is something you have to avoid!

Having personal business cards is important because, even if you are committed in your your company, there are times when you want to promote you and not your employer. As a final year student, I have just made mines in order to improve my personal branding and potentially find a job. So let’s review how you can create and design your own personal business cards.

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foundery

Foundery, Toronto, Canada

Last year, I did an internship in a coworking space in Hong Kong (the Hive). I enjoyed the entrepreneurship mind I felt there, and I really think it was a great workspace for entrepreneurs and startups.  For the same reason, I’m about to start a 6 months internship in another coworking space in Toronto (Foundery), in few weeks.

I discovered that most of entrepreneurs have never heard about these spaces, even though they might be interested in. So I decided to explain in this article what they are, to whom they are dedicated, and what they can offer.

 

What is a coworking space?

It is a working space, designed as an open area where entrepreneurs and startups can work. Workers can rent a desk for a day, a week or a month for a lower price than a traditional office. These workspaces are designed to inspire and to improve creation, productivity and sharing. Some of them can also offer dedicated and locked office, as if it was an office rental.

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Stakes of content marketingThe content marketing is about creating informative and useful content and releasing it on different medias in order to catch attention of potential clients. This content can be on multiple formats: videos, articles, white papers, infographics, guides, studies, blogs, pictures…

Here are most important aspects of content marketing that lead to good results.

In the facts, it is widely used on internet thanks to the ease to share and spread content.

The content marketing is the first step in the inbound marketing process.

 

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Posted by: In: Marketing, Society 23 Nov 2013 0 comments

Phones obsolescenceThe planned obsolescence is process used by industries to reduce deliberately the lifespan of their products. The reason of this practice is simple. A product usable a long period of time is a brake, or even a risk, for companies because the demand for this product would decrease as soon as households would be equipped.

 

The principle is to reduce the lifespan, or the number of use, in order to increase the replacement rate. It can be done with less resistant materials or by including some measured defects.

The planned obsolescence is present in every business sectors since decades. Read more…

Posted by: In: Other, Society 23 Oct 2013 0 comments

resume excel gantt

Let me introduced you my new resume as a gantt chart.

I decided to do a more creative resume. It is inspired by gantt charts. I just used Excel to do it.

I hope it will be noticed by human resources responsible when I will apply for project manager position. For other position I think it will be more relevant to use my more common resume (available here).
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Posted by: In: Internet, Society 22 Oct 2013 0 comments

blogwpBlogs are more and more frequent on internet. Blogs are run by individuals (like mine), but also by companies. Just check your last search on Google to see how much blogs appear in the first page.

Nowadays, blogs are very easy to set up. Blogging platforms, such as Blogger, are accessible for everybody: there is none technical skills required. Or there are software solutions like WordPress, which have a lot more settings and possibilities but staying accessible with a little bit of self-education (there are a lot of resources about WordPress on the web).

There are few reasons to this fast growing compare to classical website. Read more…