Blogs are more and more frequent on internet. Blogs are run by individuals (like mine), but also by companies. Just check your last search on Google to see how much blogs appear in the first page.
Nowadays, blogs are very easy to set up. Blogging platforms, such as Blogger, are accessible for everybody: there is none technical skills required. Or there are software solutions like WordPress, which have a lot more settings and possibilities but staying accessible with a little bit of self-education (there are a lot of resources about WordPress on the web).
There are few reasons to this fast growing compare to classical website.
- They have a lot more of content and they are updated very often.
- As there is more content, there are more keywords, and each of them appear more often on the blog.
- Algorithms of Google, and other search engines, are sensible to this large amount of content.
- They bring lot more visitors than classical website.
The result is better ranking on search engines. A better ranking leads to a better visibility on the web and so more visitors, which is one main measure of performance on internet.
To summarize, more content = more visibility = more success.
Of course, create a lot of content doesn’t lead necessarily to large traffic if basic SEO rules are not applied or if the content isn’t relevant.
At a personal level, blogging is a best way to improve its personal branding. Produce interesting content and show your expertise to the world is valuable to your on-line visibility and reputation.
For example, showing your marketing skills in a leading article on your blog (such as I’m trying to do), add a lot more value to your on-line profile than any of your social networks profiles.
It don’t have to be about professional subject (cooking, DIY, travels), but, anyway, that will be valuable for your image and could bring you interesting contact.
The blog have to be consistent with your objectives. For companies, it has to discuss subject related to the field of activity, without being only advertising. It has to be informative rather than promotional content. While, for individual’s blogs will be more about reviews, expertise or opinions.
- For companies: Increase its on-line visibility (better SEO, more visitors, more leads)
- For private individual: Develop its personal branding
As blogging is a big part of content marketing, more and more companies use it as a communication and marketing tool. I won’t go into details about this because I will explain more precisely inbound marketing and content marketing in coming articles. Stay tuned!
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